Events and conferences are great for meeting face to face with customers, industry colleagues and community members. It’s also great to meet new folks interested in the IT themes and trends of the event or conference. Everyone has such unique experiences and stories to share. The congregation of influencers, thought leaders, innovators and customers make the events. For those of us, who deliver the experience, there’s a slightly different perspective than as an attendee.
Event work begins many months earlier. In some cases, a full year before the event. Meetings start showing up on the calendar and the cadence gets more pronounced as the event draws near. More meetings and more people to create the execution plans that cover deliverables, KPIs, and responsibilities. For all that work, there is nothing locked into place until the event actually takes place. Everything is fair game until payment is made. And even then, flexibility is key as schedules get shuffled and moved. The norm is usually a double shift at event to get work done and deliver world-class customer engagements. All in the life of a conference JBOB – just a bunch of bacon 🙂